Platinum rings have never been in such demand. It's now considered a superior metal for engagement and wedding rings for women and men. Platinum rings work for both sexes – it means it's possible to get matching his and her platinum rings, while appealing to the aesthetic sensibilities of both genders.
Platinum Rings Outstrip Gold
300,000 couples get married in the UK every year. And the majority of couples are turning their backs on gold. Platinum rings are so popular not just because more couples prefer the modern aesthetic of platinum, but because it is increasingly precious – platinum rings represent eternity, as well as being a resilient mineral that offers durability as well as beauty. Platinum rings are preferred for engagement and wedding rings as platinum lasts a lifetime. The value of platinum rings are also set to increase over time, so platinum rings can be passed down through the generations.
Platinum Jewellery on the Red Carpet
When you consider the huge number of celebrities who have ditched gold and silver for increasingly precious platinum, it is no wonder more couples are opting for platinum rings. As well as platinum rings, celebrities have been seen wearing platinum earrings, bracelets, and necklaces. Platinum jewellery has been seen recently on Demi Moore, Mariah Carey, Glenn Close and Liv Tyler. Platinum cocktail rings, platinum pendant necklaces and hoop earrings are all hot trends at the moment. And the beauty of platinum rings is its eternal style and value – which is why it's so sought after for engagement and wedding rings.