Thanks to the likes of Beckham, more men are buying platinum diamond rings – not for their girlfriends, but for themselves. At one time men wearing jewellery just wasn’t the done thing, but Beckham changed all that with his penchant for all things high fashion. Along with platinum diamond rings, the footballer has sported a sarong, nail varnish and a variety of other diamond encrusted objects.
Footballers love Platinum Diamond Rings
It isn’t just the footballers who seem to love platinum diamond rings – stars like David Guest seem more interested in the size of their own diamond rings then buying jewellery for their loved ones. But the idea of platinum diamond rings on men has come on leaps and bounds since the days of David Guest – the undisputed King of Bling. Now, gangsters, rappers and footballer have reclaimed jewellery as macho.
Celebrities go Platinum
It may be platinum diamond rings for the Beckhams but David Gest made a name for himself for his love of diamond encrusted crucifixes. Although married to Liza Minelli, it seems his love of jewellery even out-did hers. But it’s David Beckham who is the real leader of the Bling Brigade. He has inspired boys not only to kick a football and get a particular hair style; he’s encouraged them to buy platinum diamond rings as a style and status statement. Rappers such as 50 Cent and P Diddy have also headed the trend for men investing in jewellery. Sales of platinum diamond rings have boomed. Studies have shown that men prefer white gold and platinum over gold. Combined with the Beckham penchant for diamonds, it’s no wonder sales of platinum diamond rings have increased.